Hey, I'm Rochell!

I'm primarily interested in full-time marketing and communications roles where I can combine strategy with hands-on creative execution. I’m especially drawn to in-house teams and community-focused brands where I can take ownership of campaigns across email, social media, web, paid media, print, photography, video, and in-person customer experiences. I’m based in Fort Collins and available for local, in-person, hybrid, or remote opportunities.

My experience spans social media strategy and content, email campaigns and automated communications, paid digital advertising, WordPress websites, landing pages, SEO, photography, short-form video, graphic design, print collateral, signage, and in-store promotions. I’ve worked on campaigns that connect multiple channels around a shared goal, audience, message, and visual direction rather than treating each platform as a separate project.

My strongest skill is bringing strategy, communications, and creative production together. I can define campaign goals and audiences, develop messaging and content plans, write copy, create visual assets, update digital channels, coordinate launches, and evaluate performance afterward. My background in graphic design and web development gives me additional flexibility because I can often execute work directly instead of relying on separate designers or developers for every deliverable.

I start by understanding what makes the organization meaningful to the people it serves. From there, I build content around audience needs, brand personality, community stories, events, partnerships, products, and the people behind the organization. I’ve used audience analytics and content-performance data to refine messaging and formats while maintaining a consistent brand voice across social media, email, websites, advertising, print, and physical locations.

I begin with the business objective, target audience, and the action we want that audience to take. From there, I develop the campaign concept, key messaging, creative direction, channel strategy, content calendar, and deliverables. I then move through production, stakeholder review, scheduling, and launch across the appropriate channels. After launch, I use analytics such as reach, engagement, traffic, conversions, and customer behavior to evaluate performance and identify opportunities for the next campaign.