Hey, I'm Rochell!

Creative Digital Marketing Designer & Brand Strategist

I'm a designer who believes great work happens at the intersection of strategy and creativity. With 5+ years bringing brands to life through thoughtful design, I help businesses tell their stories in ways that actually resonate with people.

Based in Coralville, Iowa—I work with local businesses and remote clients who value design that drives real results, not just pretty pixels.

Rochell Hatfield - Digital Marketing Designer

Quick Facts About Me

📍

Based In

Coralville, Iowa
Available for onsite, remote, & hybrid

🎓

Education

Bachelor of Design + UX/UI Certificate
Eastern Washington University

💼

Experience

5+ Years
Digital Marketing & Design

🎨

Specialties

Brand Identity, Web Design
Multi-Channel Campaigns

My Story

I discovered my love for design while studying at Eastern Washington University, where I earned my Bachelor of Design in Visual Communications along with a UX/UI certificate in 2020. What started as a fascination with how things look quickly evolved into an obsession with how things work—and more importantly, how design can solve real problems for real people.

After graduation, I worked in fast-paced agency environments and hands-on roles that taught me the value of strategic thinking. From leading digital marketing for a six-location coffee company to directing complete rebrands for nonprofits, I've learned that the best design isn't just beautiful—it's purposeful, accessible, and rooted in understanding the people who'll use it.

These days, I bring that same human-centered approach to every project. Whether I'm designing a loyalty program interface that actually makes sense, creating a brand identity that tells a compelling story, or building a website that works for everyone (yes, including people using screen readers), my goal is always the same: make things that work beautifully and look good doing it.

When I'm not designing, you'll find me exploring Iowa's trails, experimenting with new coffee brewing methods (former Digital Marketing Director at Java House, so it's basically required), or staying way too current on design trends and accessibility best practices.

What I Do Best

🎨 Design & Creative

  • Brand Identity Design
  • UI/UX Design
  • Web Design
  • Print & Collateral
  • Photography Direction
  • Video Production
  • Typography
  • Color Theory

💻 Development & Technical

  • HTML/CSS/JavaScript
  • WordPress Development
  • SASS/SCSS
  • Responsive Design
  • WCAG 2.1 AA Compliance
  • Git Version Control
  • SEO Best Practices
  • Performance Optimization

📱 Digital Marketing

  • Social Media Strategy
  • Content Creation
  • Email Marketing
  • Google Ads
  • Meta Advertising
  • Analytics & Reporting
  • Copywriting
  • Campaign Strategy

🛠️ Tools & Software

  • Adobe Photoshop
  • Adobe Illustrator
  • Adobe InDesign
  • Adobe Premiere Pro
  • Figma
  • Canva
  • Google Analytics
  • Asana

Education

Bachelor of Design

Eastern Washington University
Visual Communications
2017 - 2020

UX/UI Design Certificate

Eastern Washington University
User Experience & User Interface Design
2019 - 2020

Awards & Recognition

Top Ten Businesses Award

2020

Recognized by EWU Center for Entrepreneurship for campaign design and business strategy for Lysin Student Biotech Start-Up

Investor Award - $12,500

2020

Secured investor funding for startup through compelling campaign design, pitch materials, and marketing strategy

Top Sales Award

2014

Awarded Top Sales for King County Region

Beyond The Desk

When I'm not designing, I'm usually outdoors exploring trails, trying new coffee shops (occupational hazard!), or finding inspiration in unexpected places.

Rochell at her creative workspace
Rochell Hatfield professional photo
Behind the scenes at a design project

Frequently Asked Questions

Here are answers to common questions about my work, process, and availability.

What roles are you open to and what's your availability?

I'm open to full-time, contract, and freelance roles as a digital marketer, web designer, web developer, and graphic designer. I'm comfortable in agency environments, in-house marketing teams, or as a dedicated "single owner" for web + design + SEO execution.

What channels and deliverables have you shipped end-to-end?

I've shipped end-to-end deliverables across custom website development, responsive web design, landing page design, SEO optimization (technical and on-page), social media design, and print design. I'm comfortable owning the workflow from planning and production through QA and launch, including performance and tracking considerations so the work is measurable. For marketing teams, I can support the full cycle: creative production, web updates, SEO-friendly site changes, and ongoing iteration based on user behavior and results.

What do you specialize in most?

My core specialization is web development and web design with SEO optimization built into the build process, supported by brand-consistent social media design and print design. I focus on creating and maintaining websites that are fast, mobile-first, accessible, and structured for discoverability—so design decisions and development choices support search performance and conversion goals. That means you're getting someone who can execute across disciplines without breaking brand consistency, site quality, or SEO fundamentals.

What types of clients do you work with (enterprise to LLCs)?

I've worked across a range of environments from larger organizations to individual LLCs, which makes me comfortable adapting to different levels of process, stakeholder complexity, and speed. In larger teams, I'm used to aligning with brand standards, documenting decisions, and collaborating across marketing, design, and development stakeholders. In smaller teams, I can move quickly and take ownership of web development, web design, SEO optimization, and ongoing content/design production without heavy overhead.

What does your process look like from kickoff to launch?

My process starts with aligning on business goals and success criteria, then doing client and industry research plus user research when available to understand audience needs and friction points. Next, I define information architecture and build page templates via wireframes to validate hierarchy, messaging, and user flow before moving into visual design. From there, I develop and test the site with an emphasis on SEO-friendly structure, performance, responsive behavior, and accessibility, then set up site analytics and perform usability/QA testing before launch. After launch, I support iteration through ongoing web development, SEO improvements, and content/design updates driven by real user behavior.

Let's Create Something Great Together

Whether you need a complete brand identity, a high-converting website, or a strategic marketing campaign—I'd love to hear about your project.