I am the current Digital Marketing Director for the Iowa City Coffee Company. I handle social media, website design/maintenance for four websites, SEO, Point of Sales User Interface, and online analytics. I also lead and direct all graphic design, copy, video, animation, infographics, social media material, photography, and promotional assets. My most rewarding project has been redirecting the loyalty rewards system to adhere to customer satisfaction, a long-lasting relationship with the customer, a higher spending percentage per customer, and a higher consistent customer revisit.

Before becoming a Digital Marketing Director, I attended Eastern Washington University where I earned my Bachelor’s degree in Design with Visual Communications and a certificate in User Experience and User Interface. My primary studies included web development, digital marketing, and human interface interaction. In my school work, I've been most recognized for my passion for developing systems and processes, and for my willingness to embrace, create, and implement new ideas and concepts. Since graduating in 2020, I have stayed up to date on current and past trends. What makes me captivating is my novel insights and implementations! On a regular basis, I build patterns, components, standards, and tools to improve in all things:

After further developing my graphic design skills at Signarama in Washington State, I moved to Coralville, Iowa. I joined on as a Web Developer and Designer for Easton Digital Marketing Agency. I handled user experience, user interface, and research, information architecture, wireframing, web layout, and web design. Here, I managed the full rebranding of The Bird House, Johnson County’s hospice home. I was thoroughly satisfied by working alongside the business to ensure the branding matched the needs of managing a successful non-profit business. I worked alongside the business director to create a new logo, brand guidelines, and website.

In my four years of design work, I've honed skills in color theory, composition, typography, and art history. These skills enable me to craft compelling marketing materials that engage audiences and drive results. My blend of technical prowess and creative vision fuels innovative strategies that elevate brand visibility, customer engagement, and revenue. I plan to continue to leverage my diverse expertise to keep any future clients ahead in the digital marketing sphere.